Why do not companies buy home appliances dealer farmers account the countryside

conducted in order to stimulate domestic demand "
Appliances to the countryside
"Has been practiced for some time, when compared to the original parties to the great expectations on this activity, no matter whether the manufacturer or distributor seems generally to"
Home Appliances
Going down "the interest is not high. Editors to participate in a
TV
Brand-to-market conference, the planning department staff with their home appliances to the countryside to do some of the problems of communication and found that the current "home appliances to the countryside" campaign does have a number of factors, to dispel the various aspects of the initiative.

First television manufacturer, the bid for the appliances to the countryside to the products on the market of products with slightly different for the rural environment, especially the signaling environment to do some optimization, in production greatly increased costs; and home appliances to the countryside there are limit policy, had won the bid to various vendors to do the competition in price, and more home appliances to the countryside to promote low-margin products; as "bringing home appliances" into operation, For various reasons, including the sales of various products, including television is not ideal; costs, lower profits and sales has not good manufacturers, "home appliances to the countryside" attitude can imagine. Vendor staff admitted that their enterprises are state-owned interest if not for "bringing home appliances," I am afraid there is no participation of the momentum already had.

Followed by the dealer problems, implementation of the "home appliances to the countryside" are basically the county, township-level dealers, to them, the profit issue is that they also do not buy "appliances to the countryside" account important reasons. Appliances to the countryside policies of subsidies to farmers, for dealers, they only sell one kind of profit is not as common household appliances in the commodity. In addition, there is a market saturation problem, "home appliances to the countryside" is only a partial subsidies for activities, many dealers do not want the rural market is low margin products that are occupied, it's normal profits in the future for themselves product space would have been much less. Finally, the company officials also talked about his understanding of a so surprised because editor: Many distributors sell products in peacetime in order to avoid the tax costs, are often not issued formal invoices, and the "bringing home appliances "product of subsidized, then it must be issued a regular invoice, not tax avoidance, which is one reason why dealers do not buy it.

Final product is really the countryside needs farmers to a question, for television, the current penetration rate in rural areas has been very high, and China Central Television for "home appliances to the countryside," the program also interviewed a number of farmers, they do not buy the countryside television reason is very simple, we had TV. The example
Refrigerator
,
Air conditioning
,
Washing machine
This product, for now most of the farmers, although penetration is not as high as television, but also the relative demand for the desire not so high, so the market reaction is not necessarily the ideal.

"Appliances to the countryside" is undoubtedly improve the life of the peasants, a good policy to promote domestic demand, but the specific implementation process, or will inevitably encounter problems with the way, the market response is focused on various issues with the result. How to design a more appropriate means of implementation, so that farmers are more interested in the product under the brothers to go to the rural market, while providing a reasonable profit to mobilize household electrical appliance enterprises, distributors of enthusiasm, is the "home appliances to the countryside," the next must be solve the problem. Otherwise, "do not buy it" to the end, it will only make the whole "home appliances to the countryside" inconclusive.

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